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Tag: cooptation

thanks Susan G Komen, for ruining pink for the rest of us

susan g komen is ruining pink for the rest of the world.I don’t mind that liking the color pink makes strangers wonder if I’m gay, or if I support breast cancer, but I am proud of the fact that my ability to compartmentalize politics and aesthetics leaves me free to love the color in a vacuum, devoid of the BS the rest of the world brings to such a nice, (effeminate, breasty) shade of my favorite color red, and that that ability sets me apart as one of a few, a proud, a aesthetes.

And I might even go so far as to call myself an early adopter of this particular round of pink in-ness. Waaay back in aught-two I was preaching the merits of the handsome j crew pink khakis, etc, while all you philistines was still taking cargo pants to the next level.

But when the susan b komen marketing machine begins to take over my world, putting pink towels on the belts of quarterbacks and pink pistol-grips on glocks, i.e. when pink becomes so ubiquitous that I am unable to compartmentalize my appreciation of it from the rest of the world’s clamoring, then I begin to feel a bit put upon.

Because it is nowhere near as much fun to love something that every other soul on this planet loves as it is to alone love something.