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thanks Susan G Komen, for ruining pink for the rest of us

susan g komen is ruining pink for the rest of the world.I don’t mind that liking the color pink makes strangers wonder if I’m gay, or if I support breast cancer, but I am proud of the fact that my ability to compartmentalize politics and aesthetics leaves me free to love the color in a vacuum, devoid of the BS the rest of the world brings to such a nice, (effeminate, breasty) shade of my favorite color red, and that that ability sets me apart as one of a few, a proud, a aesthetes.

And I might even go so far as to call myself an early adopter of this particular round of pink in-ness. Waaay back in aught-two I was preaching the merits of the handsome j crew pink khakis, etc, while all you philistines was still taking cargo pants to the next level.

But when the susan b komen marketing machine begins to take over my world, putting pink towels on the belts of quarterbacks and pink pistol-grips on glocks, i.e. when pink becomes so ubiquitous that I am unable to compartmentalize my appreciation of it from the rest of the world’s clamoring, then I begin to feel a bit put upon.

Because it is nowhere near as much fun to love something that every other soul on this planet loves as it is to alone love something.

aesthetics, cargo pants, cooptation, pink, politics, quarterbacks, susan b komen